eDesigner Issue #34: Website Optimization
Saturday, September 29th, 2007Who Should you Optimize Your Website for?
After having studied search engine optimization (SEO) for a few years, I have come to the conclusion that optimizing your site for the search engines is redundant, and more of a waste of time than what the “SEO guru’s” have us to believe. Sure, search engine optimization will help to get your website noticed by the search engines, which in turn will bring your website visitors.

At the end of the day, it’s your visitors who will be reading your website. This is the reason behind my belief that we shouldn’t put so much focus on search engine optimization, but rather putting much more focus on user optimization (UO).